Facebook has announced that it is deprioritising promotional posts by Pages run by businesses, following negative feedback from users who essentially said there was too much hard-selling going on.
So I’ve scrutinised dozens of corporate Facebook Pages in an attempt to find examples of brands that are doing well in terms of not being too promotional. And I’ve come up with five businesses/organisations that I think are doing a bloomin' good job of keeping a lid on sales messages.
I’ve been managing Facebook campaigns for different businesses and organisations for a number of years and the one thing I’ve learnt is to take nothing for granted.
Facebook adverts can work really well when you’re offering a correctly targeted audience an opportunity to participate in something meaningful, such as an event or piece of research.
It gets harder when you’re trying to sell a product or service, particularly if you require potential customers to submit details.
Whenever one’s faced with a communications crisis, whatever the time of year, it’s important to take a step back and give yourself space to think about the situation.
Don’t be pressured into meeting a journalist's deadline - you shouldn't answer any questions until you’ve given them due consideration. It's okay to ask for more time.