The key to successful networking, it appears, is not trying to sell you services. Instead, it's about helping others sell theirs.
I've been reading a fascinating little book that has certainly changed the way I approach networking.
It’s more important than ever for businesses to look beyond simple media profile and establish mutually-beneficial relationships with a range of stakeholders.
Helping your employees with their personal branding and serving audiences in specific areas can reap rewards.
Whenever one’s faced with a communications crisis, whatever the time of year, it’s important to take a step back and give yourself space to think about the situation.
Don’t be pressured into meeting a journalist's deadline - you shouldn't answer any questions until you’ve given them due consideration. It's okay to ask for more time.