marketing communications - copywriting - public relations

Public relations

Public relations · 22. February 2018

Have I been doing networking all wrong?

The key to successful networking, it appears, is not trying to sell you services. Instead, it's about helping others sell theirs. I've been reading a fascinating little book that has certainly changed the way I approach networking.

Making your employees experts in their field will do wonders for your business’s reputation

It’s more important than ever for businesses to look beyond simple media profile and establish mutually-beneficial relationships with a range of stakeholders. Helping your employees with their personal branding and serving audiences in specific areas can reap rewards.

Don’t let a Christmas Comms Crisis ruin your Festive feast

Whenever one’s faced with a communications crisis, whatever the time of year, it’s important to take a step back and give yourself space to think about the situation. Don’t be pressured into meeting a journalist's deadline - you shouldn't answer any questions until you’ve given them due consideration. It's okay to ask for more time.